California governor appeals to Canadians amid tariff dispute tourism slump

April 16, 2025, 9:22 am

Responding to a notable decline in cross-border tourism linked to tariff disputes, California’s governor has issued an appeal for Canadians to return. The governor’s public plea, disseminated via social media, emphasizes the state’s unique attractions, including its beaches, cultural landmarks, and wine country. This initiative is designed to offset the effects of a travel boycott prompted by escalating U.S. tariff policies, aiming to restore economic vitality to the region’s tourism sector.

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nationalpost.com / California governor appeals to Canadians to please come back

Tourism to California from Canada has declined for the first time since the pandemic, dropping 12 per cent in February from the previous year

torontosun.com / To keep Canadians coming, Palm Springs hangs love letters in its streets

The 40 red banners, attached to light posts on the city’s main road, are hard to miss. Each one – hanging outside hotels, restaurants, bars, art galleries and other attractions – features an image of the Canadian flag shaped as a heart. Officials in Palm Springs, California, hope the signage...

nationalobserver.com / California governor asks Canadians to ignore Trump, come back for sand, sun and wine

Canadians’ boycott of travel to the US is hitting hard on California’s sandy shores, prompting the state’s governor to make a social media pitch-plea to come back.

citynews.ca / California governor urges Canadians to reconsider U.S. travel boycott amid tariff dispute

A Canadian boycott of travel to the U.S. has prompted the governor of California to make a social media plea for them to come back. Governor Gavin Newsom’s video message doesn’t mention U.S. President Donald Trump by name but encourages Canadians to ignore Washington while returning to the...

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California governor appeals to Canadians amid tariff dispute tourism slump

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