Canadian Competition Bureau officials have taken aim at Google’s advertising practices, insisting that the tech giant’s portrayal of the ad market is misleading and anti‐competitive. Their legal arguments challenge Google’s commercial analysis and call for a reappraisal of ad market realities, sparking industry debate over digital advertising rules and regulatory requirements.
In February, Google disputed the bureau's definition of Canada's ad market, and said the financial penalty being sought is unconstitutional
Competition Commissioner Matthew Boswell reiterated allegations in a lawsuit accusing Google of disguising anticompetitive conduct in its advertising practices, claiming the tech giant misrepresents the analysis of the ad market.
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