March 26, 2025, 3:20 pm
YouTube is revising how it measures views on its Shorts—counting every play and replay to give creators more accurate performance metrics.
YouTube will change how it counts Shorts views starting March 31. Instead of only counting views after a certain duration, it will count each time a Short starts or replays, similar to TikTok and Instagram.
YouTube is updating Shorts view counts by counting every play and replay, aiming to provide creators with clearer insights into their short-form content's performance.
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