April 20, 2025, 1:20 pm
The movie Sinners has unexpectedly surged past Minecraft over the weekend, drawing significant attention with its impressive ticket sales in the U.S. and Canada. Launching with an astonishing $45.6 million, the film challenges the conventional wisdom of star-driven blockbusters by letting its narrative strength steal the limelight. Industry watchers are amused by this twist, as quality storytelling seems to be trumping big-name brands this time around. Could a new box office paradigm be emerging, leaving some old strategies in the dust?
NEW YORK (AP) — Brand names, not filmmakers or stars, are said to rule the box office these days. But Ryan Coogler’s “Sinners,” led by twin Michael B. Jordans, proved a bloody exception to modern movie rules, launching with $45.6 million in ticket sales in U.S. and Canadian theaters,...
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