Hudson’s Bay brand sale lands $30M deal with Canadian Tire
Thursday, May 15, 2025, 6:21 pm
In a nostalgic yet bold move, Hudson’s Bay has sold its iconic name and brands to Canadian Tire for $30 million. The deal marks the end of an era for the historic retailer and kick-starts a new chapter under a very different corporate banner.
The deal will allow Canadian Tire to sell items under these brands across its 1,700 Canadian Tire, Mark's, SportChek, Party City and Pro Hockey Life stores.
Canadian Tire CEO Greg Hicks says decision to buy stripes and other intellectual property is strategic, as well as patriotic
La transaction s’élève à 30 millions de dollars.
Hudson’s Bay to sell name, stripes, brands to Canadian Tire for $30 million CP24
TORONTO — Hudson’s Bay is getting a second life with a new owner — Canadian Tire Corp. Ltd. Canadian Tire said Thursday that it will pay $30 million for intellectual property belonging to the retailer, which is Canada’s oldest company. The sale includes the overarching Hudson’s Bay brand, its…
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